PLAT Agency

We build the email & lifecycle engine for your business.

Full-service email & lifecycle marketing: strategy, copy, design, and deployment, done for you, and grounded in intelligence from 10,000+ tracked campaigns and ads.

From brands that have exited for £500M+ to brands building their first breakout, we run the engine behind the inbox.

Partner

Trusted by brands that take the inbox seriously

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A processor chip engraved with the PLAT logo

The agency with an AI engine of its own.

Most teams research by hand. We built PLAT, our campaign-intelligence platform: 10,000+ tracked campaigns and ads with scored creative and live category signals. An AI workflow turns that evidence into briefs, copy and Figma-ready design, so every send ships faster and lands sharper.

How we work

From audit to attribution, in three steps.

01

Discovery & strategy

We audit your current email & lifecycle performance, map your audience segments, and build a 90-day revenue roadmap aligned to your business calendar and goals.

02

Create & deploy

Our team writes, designs, and deploys every campaign. You review and approve. We handle delivery, list management, and technical setup.

03

Report & scale

Monthly revenue attribution reporting. We show you exactly what email & lifecycle flows drove, then double down on what's working. Your list grows. Your revenue follows.

What's included

An embedded team, not a template vendor.

(01)

Full campaign creation

Strategy, copy, design, and deployment handled end-to-end. Our team is embedded in your brand, not a faceless vendor pushing templates.

(02)

Revenue attribution & reporting

Monthly reports that connect email & lifecycle channels to actual revenue, not just open rates. We show you exactly what each campaign drove, and what we're doing about it next month.

(03)

Lifecycle flows & list management

Welcome, abandonment, winback, post-purchase. Designed, built and continuously optimised. Segmentation and deliverability handled.

(04)

Intelligence built in

Every engagement includes access to the PLAT platform: 10,000+ tracked campaigns and ads fuelling ideation, briefs, and benchmarks for your brand.

Selected work

Work we're proud of, for brands we love.

View all case studies →
What clients say

The results speak for themselves.

“PLAT took over our entire email & lifecycle operation in week one. By month three, email was our highest-revenue channel. We haven't looked back.”
S
Sarah M.
Founder, DTC Beauty Brand
“We're a lean team. Having PLAT as our email & lifecycle arm means we punch way above our weight class. The reporting alone is worth the investment.”
R
Riya P.
CMO, Fashion Brand
Pricing

One retainer. Your whole lifecycle channel.

● Done for you

Agency Retainer

Scoped to your brand

Fully managed email & lifecycle marketing. Strategy, copy, design, list management, and deployment. Handled by our team. Every retainer is sized by scope, channels and stage; we quote it on the call.

Full campaign strategy & calendar
Copywriting & lifecycle flow design
List management & segmentation
A/B testing & optimisation
Monthly revenue attribution report
Dedicated account manager
Access to the PLAT platform included

Book a meeting with George, our founder, to talk through your brand.

Or, email me
george@platagency.com
Email George →

Your inbox could be your highest-revenue channel.

Book a 30-minute call, or take the 2-minute quiz to see if we're the right fit.